Watanabe’s Apprenticeship
Watanabe’s, located in the heart of Tokushima, Japan, is an all-natural Japanese indigo farm and dye studio dedicated to the traditional art of Aizome. Under the guidance of Indigo Master Kenta Watanabe, the team oversees every stage of production, from the year-long cultivation of indigo plants to the preparation of sukumo, the fermented dye material used in the studio. Invited to study both the technical process and cultural significance of Aizome, Dante Betsch completed a year-long apprenticeship at Watanabe’s, beginning in early spring with the planting, harvesting, and preparation of sukumo. In addition to his work as one of four dyers, Dante led English-language workshops, managed the studio’s social media presence, and served as head designer and liaison for international collaborations. These projects included partnerships with tourism organizations, artists, musicians, global apparel brands, and, most notably, Panasonic × ATW80F, featured below.
Around the World in 80 Fabrics x Panasonic x Watanabe’s
For CES 2024 in Las Vegas, two 25-foot-tall hand-dyed indigo tapestries were created from 100% hemp and Spiber material for an Around the World in 80 Fabrics x Panasonic collaboration. Rooted in shared values around natural textile processes, ATW80F partnered with Watanabe’s to create a large-scale textile installation that welcomed guests as they entered and exited the event. Alongside assisting with the dyeing and construction of the tapestries, Dante Betsch oversaw project management and served as the key communicator and translator between ATW80F and Watanabe’s, supporting the collaboration from concept through execution. The success of the project led to future commissioned work and a lasting creative relationship.
