Drink Wake Well

Brought on as Head Creative Director, Dante Betsch was tasked with re-envisioning the visual identity, packaging, and core creative assets for Drink Wake Well, a new dietary supplement positioning recovery as clean, modern, and lifestyle-driven. Working closely with the startup team, the final concept designs communicate Drink Wake Well’s target demographic and larger growth ambitions. The original logo and packaging are included on the final slide to show the evolution of the brand.